Lanarkshire Business Events

www.lanarkshirebusinessevents.co.uk

  • Client Story

Made in Scotland were approached by Lanarkshire Business Events with the goal of creating a new online platform to advertise the yearly Business Excellence Awards Event.  The awards are in their 26th year, hosted by North & South Lanarkshire Councils. Each year the awards celebrate the success stories of local businesses with a black tie event dinner at motherwell Concert Hall & Theatre. The new website would allow guests, sponsors & businesses to sign up for each award category online & buy tickets for the event. On the night entertainment was provided by comedienne and actress Elaine C Smith & Soundsational.

  • Our Process

Meeting with the Lanarkshire Business Events team to gain more information on their business & ideas for the website was the first stage in creating a structured online portal to house all the event information and award categories. The website is build on a database system to securely hold personal information on each business that registers for the event. Each business registered through the website allowing us to market event details & important information directly to the customer. 

  • brand direction

Building a brand style that is applicable to both North & South Lanarkshire Councils was one the main goals of our design team. The website had to retain a modern, corporate style aimed at small/medium sized businesses in the local area. We used a neutral color to highlight important areas of interest throughout the website & email marketing templates to achieve a consistent professional look when communicating with clients & customers interested in the event.

  • Colour Palette
  • - Lanarkshire Lilac - Primary Call to Action Colour - #DCBCF4
  • - Pro White - Primary Foreground Shade - #FFFFFF
  • - Pro Black - Dark Background Shade - #020202
  • Deliverables
  • Fully Responsive Website/Mobile Friendly
  • Event Registration System
  • Logo Design & Social Graphics
  • Digital Marketing Campaign
  • Event Sponsorship!
  • Our evaluation

“Made in Scotland – Primary Sponsor of Lanarkshire Business Events! Working with North & South Lanarkshire Councils was a massive opportunity for our team to showcase our potential to a large number of growing businesses in the local area. We proudly sponsored the Lanarkshire Business Excellence Awards 2019 to show our support for the community & help new local business start-ups gain useful advice on how to get online! The new Lanarkshire Business Events website will be the focal point for all companies wishing to apply for the event with all applications taking place online for the first time and also featuring a fully integrated e-commerce system. Check out our blog posts following the event at the following links.” Digital Team.

lanarkshire business events website
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Pounds Raised for Kilbryde Hospice
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Business Award Applications
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Unique Visitors
Lanarkshire Business Events - Homepage
  • Events Homepage

The Lanarkshire Business Events homepage is used to showcase the most current events & direct users to register for the awards. Using email marketing we communicated the event out to Lanarkshire businesses that fit the target criteria for the awards, directing them back to the website for registration and further details on how to sign up for the event nominations. 

  • Event Winners

After the event we displayed all award winners on the website & their photo in the spotlight with the coveted LBEA Trophy. Each winners category details the requirements met by each business in order to receive an award to inspire other small companies in Lanarkshire to get involved with the business excellence awards.

Lanarkshire Business Events - Gallery
  • Event Gallery
Following the big event we gathered photography & video to display on the website gallery. Images were then used throughout social media to highlight the winners of each category and celebrate their achievements. Guest comedienne Elaine C Smith Opened the event followed by Our Managing Director Martin McCrum with an inspirational speech for all businesses nominated for an award.

talk to our team

made to Help

Our digital team is here to advise & provide guidance on any online venture or business start-up. We have many close connections with Scottish Enterprise to help you gain funding for your website or set up a manageable monthly payment plan, tailored to suit your budget. Contact our team today for more information. Why not check out our FAQ’s here and see if we have already answered your question.

Our digital team is here to advise &
provide guidance on any
online venture or business start-up.

We have many close connections with
Scottish Enterprise to help you gain funding for your website or set up a manageable monthly payment plan, tailored to suit your budget. Contact our team today for more information.

Why not check out our FAQ’s here and see if we have already answered your question.

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talk to our team

Fill in the form below including as much detail as possible regarding your project. One of our team members will get back to you asap with a call or email.

Problems? Call 01698 892545 for assistance or email [email protected]

Message our team

talk to our team

Fill in the form below including as much detail as possible regarding your project. One of our team members will get back to you asap with a call or email.

Problems? Call 01698 892545 for assistance or email [email protected]