Lanarkshire Business Events
Made in Scotland were approached by Lanarkshire Business Events with the goal of creating a new online platform to advertise the yearly Business Excellence Awards Event. The awards are in their 26th year, hosted by North & South Lanarkshire Councils. Each year the awards celebrate the success stories of local businesses with a black tie event dinner at motherwell Concert Hall & Theatre. The new website would allow guests, sponsors & businesses to sign up for each award category online & buy tickets for the event. On the night entertainment was provided by comedienne and actress Elaine C Smith & Soundsational.
Meeting with the Lanarkshire Business Events team to gain more information on their business & ideas for the website was the first stage in creating a structured online portal to house all the event information and award categories. The website is build on a database system to securely hold personal information on each business that registers for the event. Each business registered through the website allowing us to market event details & important information directly to the customer.
Building a brand style that is applicable to both North & South Lanarkshire Councils was one the main goals of our design team. The website had to retain a modern, corporate style aimed at small/medium sized businesses in the local area. We used a neutral color to highlight important areas of interest throughout the website & email marketing templates to achieve a consistent professional look when communicating with clients & customers interested in the event.
“Made in Scotland – Primary Sponsor of Lanarkshire Business Events! Working with North & South Lanarkshire Councils was a massive opportunity for our team to showcase our potential to a large number of growing businesses in the local area. We proudly sponsored the Lanarkshire Business Excellence Awards 2019 to show our support for the community & help new local business start-ups gain useful advice on how to get online! The new Lanarkshire Business Events website will be the focal point for all companies wishing to apply for the event with all applications taking place online for the first time and also featuring a fully integrated e-commerce system. Check out our blog posts following the event at the following links.” Digital Team.
The Lanarkshire Business Events homepage is used to showcase the most current events & direct users to register for the awards. Using email marketing we communicated the event out to Lanarkshire businesses that fit the target criteria for the awards, directing them back to the website for registration and further details on how to sign up for the event nominations.
After the event we displayed all award winners on the website & their photo in the spotlight with the coveted LBEA Trophy. Each winners category details the requirements met by each business in order to receive an award to inspire other small companies in Lanarkshire to get involved with the business excellence awards.
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