Since 2012 Trade Sofas have relied upon us to build a strong e-commerce platform to showcase their sofas online, we built the original website way back in 2012 and since then we have updated & adjusted to stay current with website styling, standards, security & usability. The Trade Sofas Team communicate weekly & monthly offers to Made in Scotland where we provide email & social marketing featuring custom visuals to retain a consistent brand identity across all their media.
In order to create a successful brand identity for trade sofas, we carried out extensive research into their local & online competitors to present a professional business image. Using Trade Sofas sleek product photography we built an impressive shopping experience featuring large promotional slides to showcase their latest offers and discount sofas. Our design team effectively styled the website throughout using Trade Sofas red brand colour to identify call-to-action buttons, important areas of interest and discount prices.
“Trade Sofas have been a client of Made In Scotland’s for many years, first engaging with us back in 2012, where we created a full e-commerce platform in order for them to sell their products online & from their local showroom. In 2014 Their website was re-designed & structured to reflect Trade Sofas as one of the market leaders in their industry, taking their business to a new level generating 4 times as many orders as their previous website & now have over 60,000 social followers. We continue to work with Trade Sofas generating new marketing campaigns, visuals, social media graphics, content & promotions to further grow their online presence across the United Kingdom.” Digital Team.
“Made in Scotland staff go out of their way to help in any way they can, no job is too small for this very sophisticated team. Whenever we need a new product added or need a price adjusted the digital team deal with it promptly and professionally allowing us to carry out our daily business in store. I am always impressed with the advertising & incredible happy with the results. Keep it up! ” Geraldine Russell – Trade Sofas
Trade Sofas Homepage will always showcase their latest offers at the top of the website, Currently they are promoting discount sofas, beds & interest free finance. As part of Made in Scotland maintenance packages we create custom graphics to reflect the monthly promotions of the business. Using the popular shop platform Woo Commerce we can easily add & remove products, update pricing, track product orders & send receipts via email to each customer after a purchase has been made automatically. Recently Trade Sofas have expanded on their products venturing out into bed sales which are also available for purchase through the website & advertised via social media & email. When building any web project we always focus on the user experience building for mobile first and arranging your content in a well structured hierarchical format making it easy for Trade Sofas customers to find products & information easily.
Trade Sofas provide us with professional photos of their sofas & beds making it easy for us to create an online shop which is visually appealing to the customer. We optimise every single image before it goes live on the website to ensure loading times are kept as fast as possible for mobile & tablet devices and aiding in search engine optimisation. Keeping the website optimised & running fast is achieved by situating the website on our superfast UK servers which also keep customer data secure, provide daily backups, compress large files & provide real time 24/7 support through our digital team.
Trade Sofas rely on effective, targeted digital marketing to inform their customers of new special offers & Competitions. We send out 2 promotional emails each month with impressive visuals and catchy subject lines to engage with users of all ages & interests, and have returned great results for Trade Sofas helping them build a big online presence by pointing each email back to a specific promotional product on their website. Marketing email graphics and content are replicated throughout Trade Sofas social channels which we manage in house here at Made in Scotland, communicating out a consistent message to over 60K followers on Facebook.
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