Social & Digital Marketing
Made to like & Share
Having a website in place for your business is a great start, but without an effective Digital Marketing strategy your website will serve no purpose (think of this like having a car with no fuel). Made In Scotland are driven in providing traffic, sales and most importantly a return on investment from your website. Through various different digital marketing channels, we can tailor a strategy specifically to suit the needs of your business.
build an online presence
make some noise
Social media platforms play a big part in increasing awareness of your services, products, promotions & achievements. We use smart targeting techniques & unique content writing to communicate your brand message across all social platforms & direct that all important traffic back to your website. After your social campaign you will be provided with statistics & future recommendations to continually promote & advertise your services online.
Why not let us run your social media ? Many businesses don’t have the time to keep their content current & inviting, by letting our team take care of your followers you can get on with your priorities worry free. We create attractive visuals and trending hashtags to communicate a consistent message throughout your business profiles conveying a trustworthy corporate image for your customers.
Every Batman needs a Robin.. If you wish to be the driving force behind your own marketing strategy, then our digital team can consult and guide you on the best practices to take your ideas & goals forward. Our experts can provide advertising photography and video to help you showcase your campaign in a professional manner made to gain results.
Google Ads / Pay Per Click campaigns are one of the most efficient ways to get traffic to your website. Many of our customers are already experiencing a quick return on investment after signing up to one of our digital marketing campaigns, with an increase in sales, enquiries & potential long term clients. With Google Ads you determine your own budget for the month allowing you freedom to increase your sales potential when you need it.
Can you find your own website on Google? If your not at the top of the search rankings in your local area then most likely your website SEO is not set up properly. Part of our digital marketing services include search engine optimisation to get your website ranked above your competitors organically & through premium advertising. Our analytics software can track your visitors online and allows us to target what is working well for your business.
Email marketing is one of the most effective ways to get your brand’s name out there. We can help you build email databases, plan long-term email strategies as well as design eye-catching visuals to engage with your audience. We provide the statistics and advise on the best strategy to continue your campaign indefinitely using a weekly newsletter to promote your latest products, offers and news.
Our marketing process
Understanding the benefits of online advertising can be confusing & initially seem overly expensive. We aim to educate any new clients on the effectiveness of professional marketing campaigns which not only gets your business noticed outwith your local area, but creates a brand identity that cannot be achieved without our tried and tested process. There are many steps to boosting your business, our digital experts explain each stage clearly to provide you with confidence that your hard earned money will provide positive results over the course of the promotion & for future growth.
We will arrange an initial meeting or call to gain an insight into your ideas & what you want to achieve from online marketing. One of our team members will listen to your thoughts and advise you on how we go about creating a widespread online campaign to promote awareness of your business services. We recommend an SEO audit when choosing to market online to ensure your website is ranked under the correct search terms & keywords.
Once our team has drawn up an online strategy that will best suit your business & customers we present a proposal including a detailed breakdown of all included services & costings. Also included is your estimated reach for advertising & potential enquiries per month. No matter how small or large your business model we can accomodate an effective online solution to increase your sales revenue through various online platforms.
Your campaign is live and you are already noticing a steady increase in enquiries through your website & social channels. Our team constantly monitor your followers and customer interest to suggest creative ideas which engage your audience resulting in wider brand awareness & advertisement reach. We live and breathe social awareness & love to share our success stories through the Made in Scotland Blog. Check out our Success Stories.
our recent design work
We love to show off our project case studies detailing our design & development process from logo creation through to full e-commerce websites & branding packages. Browse our client showcase to see how we helped our clients become a strong recognisable brand online & offline, using our creative design process to define your business goals & aspirations allowing you to focus on the day to day running of your business. View our recent client projects below.
Why choose Made in Scotland?
communication & expertise
Made in Scotland has been in the website business since 2008 & since then we have evolved into a fully fledged web, branding & digital design agency. Our devoted digital team live & breathe in the online world allowing us to offer you up-to-date advice on business direction, visual trends, user-experience, funding, finance, search engine optimisation, social campaigns, google rankings, graphic design, advertisement & much much more. We are always happy to help with any enquiries and offer free advice to anyone looking to start up their online business.
talk to our team
made to Help
Our digital team is here to advise &
provide guidance on any
online venture or business start-up.
We have many close connections with
Scottish Enterprise to help you gain funding for your website or set up a manageable monthly payment plan, tailored to suit your budget. Contact our team today for more information.
Why not check out our FAQ’s here and see if we have already answered your question.