Sea Life Mull.

Sea Life Mull are the longest running whale watching company in the UK, with over 40 years’ experience operating from Tobermory on the Isle of Mull. Their tour explores the wildlife-rich surroundings of the Inner Hebrides; sailing between Mull, Ardnamurchan and the Isle of Coll. You could be lucky enough to catch a glimpse of some of the fantastic local animals such as minke whales, dolphins, basking sharks, and white-tailed eagles in their natural environment.

Project Launched: MARCH 2022

Project elements

Deliverables.​

Sea Life Mull’s tour page is built to work with a 3rd-party booking provider allowing the customer seamless transition from the home page to booking checkout. The website is built to be easily expanded in the near future should the client have additional tours or services that require booking functionality. All bookings are easily managed through the dashboard with each customer receiving branded communications via email to inform them of booking information, times, and locations which may be useful to their journey.

Branding your business

Colour Palette.

Our colour choice for Sea Life Mull was based on requests from the client to closely match the style of their sister company Staffa Tours. We felt that as the orange colour was commonly used in sea life for lifejackets and emergency tools that we would continue the trend and have it incorporated into Sea Life Mull's colour scheme. To represent the sea we chose a more de-saturated blue which could easily used as a background colour allowing the white text content and orange colours to contrast well and retain readability.

Primary Colour

HTML: #D68129

CMYK: 3% 59% 100% 0%

RGB: 214/129/41

Primary Colour

HTML: #232E3B

CMYK: 100% 89% 32% 22%

RGB: 35/46/59

Secondary Colour

HTML: #DAEDFB

CMYK: 15% 1% 0% 0%

RGB: 218/235/251

Background Tone

HTML: #FFFFFF

CMYK: 0% 0% 0% 0%

RGB: 255 255 255

Background Tone

HTML: #181818

CMYK: 73 67 65 79

RGB: 24 24 24

Branding and identity

Logo Design.

Developing any logo takes careful consideration regarding the company's goals, target market, and services. Our logo concepts and final design for sea life mull went through a development process to create a simplistic and memorable logo capable of holding up its visibility and brand reputation across all social platforms, print media, and web applications. Our design team provides all logo designs with a variation of colours/tones to suit all environments from photography watermarks to uniform and merchandise printing.

Sea Life Mull - Final Logo Design

sea-life-mull-final-logo-01
Hover or Tap each image

Website Design.

Our design team provided Sea Life Mull with a website concept that showcases their spectacular wildlife photography from around the Isle of Mull. The website caters for customer bookings on their boat tours and allows users to easily find information on what they can expect to see on a typical day on tour. We've packed the site with interesting illustrated backgrounds that keep the aquatic theme consistant throughout all pages and provided short training sessions in order for the client to easily update website content and blogs posts.
Client Gains

Project Outcomes.

Since launch sea life mull has received a drastic increase in engagement through their contact forms and booking enquiries. We hope to support the business in the future and continue to provide maintenance updates to the site whenever required.

Our team would like to thank Sea Life Mull for yet another successful seamless website project.

I am always impressed with the quality of work received when working with Made in Scotland. We continue to work with the team as they support our websites going forward and hope to work on future web projects together.

Zena - Sea Life Mull
5th | Jun | 2022

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