Spirit Aid.
Spirit Aid are a Scottish humanitarian relief organisation dedicated to alleviating the suffering of children and young people whose lives have been affected by poverty, neglect, abuse, lack of opportunity, humanitarian crisis or even blighted by war. For almost twenty years, Spirit Aid has supported Children and Young People, at home and abroad, helping to improve their health, education and opportunities.
Project Launched: JUNE 2020
Branding your business
Colour Palette.
PRIMARY COLOUR
HTML: #3BA7E6
CMYK: 74% 27% 0% 10%
RGB: 59/167/230
PRIMARY COLOUR
HTML: #F69B38
CMYK: 0% 37% 77% 4%
RGB: 246/155/56
SECONDARY COLOUR
HTML: #3ABFF0
CMYK: 76% 20% 0% 6%
RGB: 58/191/240
SECONDARY COLOUR
HTML: #D8B270
CMYK: 0% 18% 48% 15%
RGB: 216/178/112
ACCENT COLOUR
HTML: #475778
CMYK: 41% 27% 0% 53%
RGB: 71/87/120
Strategic Approach
Web development.
When developing a website for Spirit Aid, we had to ensure it is highly user friendly so it is accessible to a variety of people and incorporates their whole ethos and values. We achieved this by keeping a minimalistic layout with lots of white space to ensure content is easy to read.
We just click
Photography.
We have had the pleasure of being asked to photograph for Spirit Aid on numerous occasions for a variety of events including their Toy/Food Bank Appeal and the Glasgow Kiltwalk. Choosing to have professional photos taken for your website and social channels is a great way to relay your company’s ethos and values to users.
Project elements
Videography.
We were asked to create a video for Spirit Aid to promote their work and fundraising efforts. Our expert team pay close attention to understand the brief and your brand audience before storyboarding concepts are created. From there we move onto a production plan which details all logistics and information needed for the shoot to run smoothly. Editing is planned to ensure your video matches the source we are developing whether it be social marketing, TV advertising or for website usage – in this case, it was to promote the Glasgow Kiltwalk on social media channels.
Project Outcomes.
We continue to work closely with Spirit Aid across various projects including promoting their Food Bank, Toy Appeal and support for Spirit Aid during the Glasgow Kiltwalk. The work we do for Spirit Aid helps to drive traffic to Spirit Aid’s website which in turn has generated several donations through their Just Giving page.
- Web Design
- Web Development
- Email Marketing
- Print Design
- Photography
- Videography