Top tips for social media platforms

There are many social media platforms available today with many different functions. Each function on each social media has a main purpose and use when promoting or sharing information about your business.

In this blog the following social media platforms will feature tips on how best to use them and how they can benefit your business.


Instagram is all about the imagery of your content. You want to have something eye catching for your viewers that will make them look at your post for longer or want to go back for a second look. Invest some time into what your competitors or other big brands like your business are posting. Test some different posting styles out and see what works for you, building up a big Instagram following can take some time.

Keep the information on your posts short and straight to the point. Do not write in paragraphs, keep to short sentences, and use trending hashtags relevant to the post or your business.


Facebook is likely to be the most popular social media platform for most businesses. When using Facebook, it is important to engage with your audience as much possible. Facebook can become a friendly and useful place to meet new customers, share ideas and gain new knowledge for your business.

Respond to messages frequently, know exactly who your target audience is, share relevant content from other sources, use analytics to determine the success of your campaigns, and use publishing tools, which will help when scheduling future posts.  


Twitter is all about getting your point across to your viewers with a limited number of characters, so you better make it a good one! Short sentences and straight to the point is the way to go and you can also attach images to make your posts stand out more. Having posts that are stand-alone text may be more likely to be skimmed past by viewers on Twitter.

You can also use twitter to interact with your clients, it can be a great platform for conducting Q&A’s or replying to customer complaints.


The more business side to social media. Great place for reaching new clients, business partners and general promotion of your business. Make sure you have a good number of people to help out kickstart your LinkedIn journey. Liking and sharing as much as possible is the best way to get your business recognisable on this platform.

People are always on the lookout for ideas on how to improve their own business as well as giving out tips and trick of their own. Take notice of other people’s business ventures and give some recognition for other people’s hard work and dedication. Interaction is key on this platform, and it is also what can make other people talk about your business.

Don’t be afraid to share some insight into your business as everyone is always sharing, comparing, and providing solutions to tricky situations. It’s a community helping one another build a business.


Consistency is key when using TikTok, you should try to post at least once a day. Decide on a niche for your videos and stick to it and ensure that your videos are of high quality. Interact with other TikTok users and keep up with current trends and hashtags.

Videos showcasing your skills can often trend and gain a lot of popularity, particularly when using the phrase “How to…” in your videos.

For help with your social media platforms you can contact us on 01698 892545 or for information about our services visit here: https://lnkd.in/efJZJU5g


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