Importance of brand identity
In today’s world, where competition is fierce and consumers are bombarded with countless options, having a strong brand identity is essential for any business that wants to stand out from the crowd. It’s more than just a logo or a tagline; it’s a set of visual and verbal cues that communicates who you are as a business and what you stand for.
Why you should consider updating your website
In today’s digital age, having a website is no longer just an option, it’s a necessity for any business or individual looking to establish an online presence. However, simply having a website is not enough; it is equally important to keep your website up to date and relevant. In this blog, we’ll discuss the reasons why you should consider updating your website.
AI: advantages and disadvantages
Artificial Intelligence (AI) is transforming the way digital marketing is done. With AI-powered tools and algorithms, marketers can now automate many of the tedious and time-consuming tasks of digital marketing.
Scotland Road Trip – Part 3
To kick off the final day of our tour, we headed to Stonehaven to see the dramatic sights of Dunnottar Castle which dates all the way back to the Early Middle Ages. Perched on a 160-foot cliff with the North Sea below, Dunnottar Castle was truly a sight to behold with a spectacular view.
Scotland Road Trip – Part 2
Part 2 of our road trip commenced in the Isle of Skye where we grabbed a quick coffee and headed up the hills to bag some long exposure photographs of the spectacular waterfalls on offer, which run all the way from the top of the mountain to the valley below. We did have to hop over some dodgy rocks to cross a few small rivers and I (Darren) managed to keep my feet dry for most of the morning, sadly I cannot say the same for Damian who was knee-deep within a few minutes.
Scotland Road Trip – Part 1
Our Made in Scotland Road Trip was originally an idea from our designer Damian to use our time wisely on the road, searching for inspiration using Scottish landmarks and rural landscapes for our company re-brand set to go live after the new year. Starting in our office hometown of Hamilton, we made our way up towards Loch Etive and the famous Skyfall Road from the 2012 James Bond movie “Skyfall” to take in the sights while capturing drone footage over the loch and some wide-angle landscape shots. Thankfully the weather stayed relatively dry at this point, allowing us to get both drones in the air and fly safely over the loch.
Aspirare and Made In Scotland Kiltwalk 2021
Aspirare and Made In Scotland participated in this year’s Kiltwalk on Sunday September 26 – the first live one in 2 years – which was a fantastic day where an incredible 4,000 people took part to raise money for their chosen charity and Sir Tom Hunter will once again match any donations received by an astounding 50%.
How to utilise hashtags within your social media strategy
Hashtags help categorise your posts, allow users to join a trend, and also allow you to engage with an audience. They are an excellent way to drive traffic to your social media platforms and by adding hashtags into your social media posts, they can help increase your following and engagement.
Benefits of social media marketing
In recent years, using social media for marketing has become undoubtedly beneficial for businesses. The ability to have immediate interaction with customers, gain feedback, create social campaigns, and keep up to date on the recent trends are all major contributors to today’s popularity of online marketing. Read on to learn some social media marketing tips.
Ten reasons why your business should have a website
The average time people spend on the Internet is about 6 hours a day browsing websites and social media. So, can you afford not to have a website when running a business? Below are the reasons why your company should have its own website.