MIS is a creative digital agency, we have a passion for what we do and care deeply about our Scottish roots. We have ensured to incorporate these beliefs into our brand which is why we have developed the brand guidelines below to assist our partners, clients, and other authorised third parties in correctly using our brand identity.
We have developed our brand guidelines below to assist our partners, clients, and other authorised third parties in correctly using our brand.
We have always ensured our branding relates to Scotland, hence our previous highland cow logo. Most Scottish traditions came directly from the Celts and Gaels which is the inspiration behind our new logo. The three circles represent our workflow process design/develop/deliver.
Our new logo was inspired by infinity Celtic/Gaelic braids and knots. We believed our logo should represent a direct connection to our heritage while being modern and minimalistic. From several sketches, they were converted to the digital version to make sure they would work in different areas for different needs.
Colour is a key element of any organisation’s identity. Therefore, in keeping with our Scottish theme, we chose a yellow tone as our main accent colour. This represents the Royal Banner of Scotland which is a sign of loyalty and celebration.
The rest of our colours are very minimalistic as this creates a sophisticated and modern look that works well in both professional and creative settings. These monochrome colours also allow the yellow tone to stand out.
The Made In Scotland guidelines were developed to assist our partners, clients, and other authorised third parties in correctly using our brand, including Made In Scotland logos, trademarks, and any other words, names, phrases, images, or other designations that indicate the source or origin of any of Made In Scotland’s goods or services. You may only use the Made In Scotland brand in compliance with the aforementioned Made In Scotland guidelines.
It is forbidden to utilise the Made In Scotland brand in a manner that conflicts with the guidelines. The guidelines are subject to revision or updating at any moment, in Made In Scotland’s sole discretion. Below you’ll find our Brand Guidelines in full detail. Find inside our logo variations and fonts for spreading the word about our brand.
