Let’s dive into what schema markup is. Schema is a form of microdata that is used to enhance descriptions in the search results. This essentially makes the descriptions more appealing to the user when searching on Google. It can help the user easily see ratings or sections of the site.

Schema markup is especially important as it can influence how search engines interpret the content of a query and will determine the quality of the search results.

What is the difference between Schema, microdata and structured data?

Schema.org is a project that provides a particular set of agreed-upon definitions for microdata tags. Microdata is one form of structured data that works with HTML5. Structured data is a system of pairing a name with a value that helps search engines categorise and index your content.

How can this help with SEO?

You can use structured data to mark up different kinds of items, from recipes to events and products. Typically, you will see schema markup used to display the following: event, organisation, place, product, ratings. This is what is known as rich snippets.

If you aren’t sure which schema to use for your website, you can contact our marketing expert to discuss more about your marketing activity.

Google isn’t the only platform that uses schema markup, it is recognised and maintained by Google, Bing, Yahoo! And Yandex.

Schema markup allows you to provide short snippets of information that is easy to read and allows the search engines to connect the dots about you, your company and your products. Search engines understand this information better than just simple plain text on your site, where the crawler has to scroll through all the information.

The best thing to do is head over to Schema.org to get your code and edit it accordingly for your site. As mentioned previously, these rich snippets have the most significant impact in the shortest amount of time, however, this is only viable if your content is ranking on the first page of SERPs.

Okay, so what markup types are supported by Google?

On Schema.org you can pretty much get a markup for anything, however, there is only a limited number of rich snippets that Google has developed and improved. The most common ones you will see are:

Organisational markup

This markup isn’t a rich snippet on its own. However, it’s a very important part as it is found in almost every snippet. This snippet represents the author of the content so it can be an author of particular content. Or it can be used to represent a brand and make sure their content is directly associated with them.

Breadcrumb’s markup

This markup is the most crucial for representing the structure of a website. The user can see clearly which section of the website they are landing on.

Review, Product & Offer Schema Markup

This markup is probably the most popular as there are multiple items that can be added to this markup including product name, price or expiry dates.

FAQ Schema Markup

The FAQ Schema Markup lists answers to the related questions around your topic/page in a drop-down format.

For more information, please don’t hesitate to get in touch!