Benefits of social media marketing.

In recent years, using social media for marketing has become undoubtedly beneficial for businesses. The ability to have immediate interaction with customers, gain feedback, create social campaigns, and keep up to date on the recent trends are all major contributors to today’s popularity of online marketing. Read on to learn some social media marketing tips.

Increase brand awareness

Social media helps to enhance and improve brand awareness in several ways. For example, it allows you to reach your target audience and interact with them directly, therefore increasing interest in your brand. A way of increasing brand awareness is to target your audience through a multitude of social media platforms (e.g., Instagram, Facebook, LinkedIn, Twitter, etc.).

Depending on your specific business, some platforms may be more popular and beneficial to you than others, so instead of attempting to maintain multiple social media accounts, focus your attention on posting sustainable and consistent content where your target audience is most likely to engage with it. If you regularly post high-quality content, you will gain a larger audience and create a good brand image.

Fastest communication to your audience

Engaging with your followers is important as it helps to increase audience growth and their overall engagement with posts. Due to social media, this has now been made faster and easier than ever before. For example, if a customer has a query or complaint, they are now able to contact a customer service representative directly and gain feedback that is quick and to-the-point, which is a stark contrast to lengthy emails and inconvenient phone calls.

Responding courteously and efficiently to customers promotes a positive image of the brand as potential clients are also able to see how you treat your customers and whether you are invested in helping your audience.

Helps boost your organic visibility and traffic to your site

Good content is incredibly important for any online social marketing campaign to be successful. This is because the higher the standard of your posts, the more likely it will be that your content will be viewed by the appropriate audience and attract traffic to your website. When posting new content on social media there are a few points to follow which will help to increase organic visibility and traffic including:

• Use hashtags related to your business. This will make it easier for the relevant audience to find your content.
• Share a link to your website when you publish new content (e.g., a blog post).
• Give your audience a reason to engage with your post. Ensure to be clear and concise in regards to the content you are posting so your audience is aware of the context. Also, try to use relevant keywords in the description of your post in order to encourage people to interact with it (e.g., click on the link, share, like, etc.).
• Include backlinks. These are important as they send referral traffic to your website.

Stay on top of industry terms

It is crucial to keep yourself informed of the most recent trends within your industry, so you are able to take advantage of them. A way of ensuring this is to update your news feed on your social media accounts so that you are able to easily view the relevant and trending topics for that day in your industry.

It is really important to be active on your social media accounts every day so that you can keep up to date with new trends. Furthermore, keeping an eye on your competitors can be useful as their posts can help to inform you of emerging trends and news within your industry.

Community management provides better customer service

Community management is what takes place after you post on social media. It is part customer service, part listening to and taking advice from the internet, and part having active discussions with your audience that relate to your brand. This differs from social media marketing which is the production and publication of social content in order to reach new customers and communicate with your current ones. Social media marketing tends to focus on engagement, reach and how much traffic a post drives to your website.

However, your community consists of your current customers, target audiences and anyone who interacts with your brand online which makes it much easier to communicate with your followers all at once. Community management usually starts off quite small and intimate but over time, it can help to develop your brand’s presence and increase brand recognition on social media

Speak to our team at Made In Scotland today for more information on our Marketing packages offered to see how we can help your business.