Following the branding and logo design for Aurelian Insurance, we were tasked with creating additional marketing materials, including business cards and a presentation folder, to align with the new brand identity. Throughout this process, we ensured that the new branding was consistently reflected across all materials, creating a cohesive visual identity that reinforces the brand’s presence in every aspect of its marketing.

We worked closely with Aurelian Insurance to develop their logo and branding. After presenting various concepts, all using the same color scheme, the client selected a logo that features simple text accompanied by a laurel leaf crest. This crest, reminiscent of the crown of a Roman Emperor, ties directly to the historical figure of Aurelian, reflecting strength and authority. Aurelian Insurance also needed a modern, dynamic, and responsive one-page website. We used anchor links in the navigation bar to improve user experience, allowing visitors to easily jump to different sections of the page.

Consistency was key in ensuring the brand identity was carried throughout the website. We used high-quality stock imagery that resonated with the business, while also highlighting the key sectors Aurelian Insurance works with. To enhance the user experience, we included sector-specific icons, making the content more visually engaging. Additionally, we provided copywriting and content editing services for the website, ensuring that all text was optimized for web use, effectively communicating the company’s services and business information in a clear and concise manner.