We provided ECG Facilities Services with a variety of colour palettes which we felt suited their new brand direction and fit well with the company values, from these examples we then narrowed it down to 1 main colour and 2 standard grey and white tones. Orange is a commonly used colour for “call to action” buttons as it draws the users’ attention. The monochrome tones of grey and white were used to add a feel of professionalism.
Investing in professional design is a key step toward improving a company’s image, as it helps create a strong and memorable brand identity that consumers can recognize and trust. ECG Facilities Services wanted a design that would effectively showcase their values and professionalism, helping to reinforce their reputation in the industry. By developing a brand image that reflects these qualities, ECG can build stronger connections with their audience and establish lasting credibility.
For their website, ECG required a platform that could display all of the services they offer while maintaining a high level of accessibility and user-friendliness. To meet this need, we carefully designed the website with a clear and intuitive structure, ensuring that users can easily find the information they need. We implemented a dropdown menu that neatly organizes all of ECG’s services, allowing visitors to quickly locate the specific service they’re looking for.
Additionally, we ensured that the website provided straightforward pathways for users to get in touch with the ECG team. By focusing on both functionality and design, we were able to create a professional and user-friendly website that highlights ECG’s services while enhancing the overall user experience.
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