Combining colours and web design

The art of combining colours is a field that is useful not only in the work of a web designer, graphic artist or photographer but also in everyday life – when arranging home interior design or choosing what to wear in the morning. Let’s start with a handful of theories: The colour wheel. What is this? This is the most famous attribute of many graphic designers. This is where everything starts. Thanks to it, we can easily find colours that contrast or harmonize with each other. The circle consists of 6 basic colours: red, orange, yellow, green, blue and purple. In addition, there are also side colours created by mixing the neighbouring ones.

How to use colour wheels when designing websites?

We combine complementary colours, i.e. those that lie opposite each other on the colour wheel. Their combination is based on contrast, so they are strong and expressive combinations that should be used with caution and having good facilities in the form of design and relevant content. Then, we can also combine adjacent colours, i.e. they will be related colours or those that come from the same colour – they will be located within the same strip. Such connections will be calm, classic and pleasing to the eye – but keep in mind that an excess of such colour selection can lead to the website falling out pale and bland.
When designing a website in this way, you should firstly remember the psychology of given colours, their significance, as well as the meaning of the brand sign/logo and the strategy the company wants to represent. What is equally important is the number of colours. Gone are the days when absolutely all the colours of the rainbow were used. Let’s try to limit the number of colours to a maximum of three, but it would be good if one colour was the dominant colour (present on 70% of the designed surface), and the other two complementary (20% of the surface) and the colour, for example, contrasting to the first two (10 % of area). Such a distribution of proportions will also give an optical whole while maintaining the right shades and saturation of given colours we will guarantee the extraordinary look and character of the website.

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