Having previously developed websites for Highlander International Recycling and Highlander Security Shredding, we approached the Highlander Clan with a new re-design concept of their current shredding website to make it more accessible, user-friendly, visually appealing & capable of ranking higher on Google search results.
The new design features a more defined user interface utilising more white space throughout the layout to better position important information & improve user focus when reading through text content. We restructured the site map to nest all of Highlanders services neatly under one drop-down menu making it easier for users to quickly find the information they need and ask for assistance via live chat if required.
Shown below is the previous Security Shredding Scotland website in comparison to the new modern layout.
Each service page now features unique contact forms which track through Google Analytics to determine the effectiveness of Google Advertising and email marketing, allowing for a more in-depth analysis of your website traffic and user engagements. Clients currently on our Made in Scotland SEO package regularly receive a full breakdown of website traffic, enquiries, insights & recommendations on advertising spend in order to get the best response from your investment.
We are currently designing an infographic for Highlander’s Shredding Process page to explain how easy it is to use Highlander’s secure collection services & highlight the advantages of keeping your company data safe & secure.
If you would like to learn more about Highlander Security Shredding you can visit their website at https://securityshreddingscotland.co.uk/