Instagram reels are a fairly new feature to Instagram, that allows you to create and share 15-second videos on your feed. Instagram’s adoption of “snackable” content in response to the rise of TikTok reflects evolving digital media trends.
You will now see a new icon pop up on your Instagram app, which is dedicated to reels once you make your very first one. You can utilise reels features by editing, adding effects, music or other creative elements to your reels straight from the app itself much like TikTok.
Reels now have a dedicated spot at the top of Instagram’s explore page, allowing algorithmic push to users.
What is the difference between reels and stories?
Despite similarities, combining these features can effectively promote your business, with notable differences to consider.
As mentioned above, Reels offers many editing options, such as AR effects, speed controls, and multi-clip editing. However, stories are a limited time story, although you do now have the option to save as a highlight, this is not something that is easily customisable.
Another notable difference is you have the choice to add your reels to your feed or they can show up in the explore page. Any reel you create will also appear in a dedicated section of your profile, similar to IGTV posts.
Similar to how TikTok works, if you include any original audio it will be attributed to you, and other users can use it to create new reels.
Okay, so how can I utilise this tool for my business?
The Instagram algorithm favors comprehensive platform engagement, resulting in more post visibility for active users among their followers. Posting regularly across feed, IGTV, stories, and reels, while engaging with others, maximises the opportunity for engagement. This allows you to gain the most out of your social presence on this platform.
With Instagram, you can organically build community and expand your reach by executing brand strategy and sharing content. If Instagram can see you actively engaging when you visit the app, this is where Instagram will promote your posts to more users on the explore page.
Video content, particularly through Reels, is the best way to engage users with fun snippets of content. Due to the every changing nature of social media, we are always on hand to make sure you get the most from each platform. Contact us today to find out more about our digital media services and start your digital journey today!