An Taigh Dubh.
An Taigh Dubh is a luxury self-catering holiday cottage with green credentials. Originally built in the 1800s as a family home, now recently renovated as a luxury holiday cottage on the Isle of Benbecula. With a summer 22’ launch in mind for the cottage, we were approached to create a brand for the business online which included logo design and website build. We added a modern twist to the business traditional ideas, ensuring we captured their vision whilst keeping the look current and on trend.
Project Launched: AUGUST 2021
Branding your business
Colour Palette.
We created the colour palette for An Taigh Dubh using the new logo to take samples from. The green shades represent the views of the beautiful grounds surrounding the cottage.
PRIMARY COLOUR
HTML: #25431E
CMYK: 45% 0% 55% 74%
RGB: 37/67/30
PRIMARY COLOUR
HTML: #7DAB72
CMYK: 27% 0% 33% 33%
RGB: 125/171/114
BACKGROUND TONE
HTML: #FFFFFF
CMYK: 0% 0% 0% 0%
RGB: 255/255/255
BACKGROUND TONE
HTML: #000000
CMYK: 0% 0% 0% 100%
RGB: 0/0/0
BRANDING AND IDENTITY
Logo Design.
As a new business the client required full branding with a logo that portrayed luxury and relaxation. The requested colours were ones that reflected nature with an inviting feel.
Made In Scotland design team created a number of different logos to present to the client for feedback, and ultimately decided upon the haggis character because it felt more friendly and inviting to people of all ages. Furthermore, we developed an eye-catching wordmark that creates a fun and family-friendly brand identity.
The lettering of the wordmark was created using the Baby School typeface family. The haggis logo is to symbolise a tradition of Scotland. These variations allow the logo to be used effectively on smaller devices and icons e.g social media and mobile applications.
An Taigh Dubh - Final Logo Design
Professional design and development
Website Design.
An Taigh Dubh required a new website to promote their recently renovated holiday cottage and provide an easy booking system to their customers.
Our aim for the above the fold content of the website was to instantly engage the viewer using the stunning location imagery. Through research and discussions with the client we have included a variety of attractions surrounding the cottage accompanied by more beautiful images of the situated landscape.
Simplify the booking process
Booking System.
We developed a user-friendly booking system which was integrated as part of the website. We created the booking system to be clearly visible with a simple 2 click method The benefits of having their own system meant they could structure everything from availability to additional extras, giving the business full control over all bookings and avoiding charges from third-party applications.
Project Outcomes.
An Taigh Dubh were looking to create a full new website, brand and online presence for their luxury cottage opening in Benbecula. The website’s main feature is the integration of a third party booking system, which enables users to book their stay easily at the cottage online.
Since the new An Taigh Dubh website went live, they have seen a vast increase in user traffic and customer engagement. This has helped boost the amount of users that are making bookings.
Book your relaxing hebridean holiday at An Taigh Dubh using the link below and check out their amazing website.
- Branding
- Web Design
- Web Development
- Graphic Design
- Vehicle Graphic