Project Launched: MAY 2023
We provided Andersen Caledonia with a variety of colour palettes which we felt suited their brand and fit well with the company values. The light blue primary colour was used to provide a sense of reliability, cleanliness, trust and is associated with tranquility and calmness. which is fundamental to Andersen Caledonia’s brand values. The dark blue used is often associated with intelligence, reassurance and trust and is a preferred colour for large corporations. Blue is often used by banks and healthcare companies. The green was used to show the growth Andersen Caledonia can help your company achieve.
Andersen Caledonia showcases our expertise in crafting visually stunning interfaces while maintaining a strong focus on functionality and the ultimate user experience.
When we created the Andersen Caledonia website, we ensured to maintain consistency across all pages which helps boost the chances of turning visitors into customers through our digital marketing efforts.
The website effectively presents the company’s skills and product range by seamlessly integrating captivating imagery, user-friendly navigation, and informative content. Featuring a responsive design, the Andersen Caledonia website guarantees a highly functional user experience on different devices, enabling users to effortlessly browse the company’s services and stay informed about the latest technological advancements. The development team emphasised functionality, performance, and aesthetics to create a refined and immersive online platform that mirrors Andersen Caledonia’s dedication to excellence.
Andersen Caledonia recognised the value of incorporating an e-commerce platform into their website, appreciating the significant benefits it offers to businesses. This approach allows for tailored product customisation, including categories and variations, along with the flexibility to design the platform according to specific requirements. Moreover, it enhances the user experience by simplifying product navigation on the website.
Since the new Andersen Caledonia website went live they have seen a vast increase in user traffic. This has helped boost the amount of users and sales from the website.