Aspirare Recruitment

Aspirare Recruitment is an established recruitment company based in Hamilton, Lanarkshire covering both permanent and contract markets. They cover a variety of business sectors including Finance & Accountancy, Administration, Construction, Customer Service, Distribution, Engineering, Facilities Management, Information Technology, Logistics, Manufacturing, Production, Recruitment, Sales & Marketing and Warehouse.

Project Launched: May 2022

Project elements

Deliverables.

Aspirare Recruitment required a login system to clients to upload their CV to the website. In order to facilitate this, we installed a user-friendly software allowing customers to login and access their account online in an easy-to-use environment. 

Branding your business

Colour Palette.

We decided to use of the colour orange in Aspirare Recruitment's branding to convey a sense friendliness and warmth. Orange is a commonly used colour for "call to action" buttons as it draws the users' attention. The monochrome tones of grey, black and white were used to add a professional, corporate feel. Furthermore, grey, black and white tones are easier to read against a contrasting background.

Primary Colour

HTML: #F59D25

CMYK: 0% 36% 85% 4%

RGB: 245/157/37

Primary Colour

HTML: #F8B133

CMYK: 0% 29% 79% 3%

RGB: 248/177/51

Secondary Colour

HTML: #70706F

CMYK: 0% 0% 1% 56%

RGB: 112/112/111

Background Tone

HTML: #FFFFFF

CMYK: 0% 0% 0% 0%

RGB: 255 255 255

Background Tone

HTML: #181818

CMYK: 73% 67% 65% 79%

RGB: 24/24/24

Branding and identity

Logo Design.

When creating the Aspirare Recruitment logo, one of our designers developed a few different concepts and presented them to the team to gauge an opinion, where upon it was decided that we would use the final logo design. This design was picked due to the use of arrows which can help to convey a brand's "direction," giving it a feeling of movement and energy, which works well with the past paced nature of the recruitment industry. Arrows are often associated with progress and aspiration which links perfectly with Aspirare's core business values and beliefs.

Aspirare - Final Logo Design

Hover or Tap each image.

Website Design.

We designed a new website for Aspirare Recruitment which is highly focused on functionality and professionalism, so both clients and candidates alike can express interest and upload CVs. The website was designed to allow new vacancies to be easily uploaded by the team at Aspirare as well as a search function for clients to discover various job roles suited to their specific skills and requirements.
Client Gains

Project Outcomes.

Since launching the new Aspirare website, they have seen a vast traffic increase to the site as well as a surge in CV uploads and enquiries.

These guys are so talented in terms of creation, lateral thinking and results, different class.

Martin McCrum - Aspirare
March | 2022

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