Aspirare Recruitment is an established recruitment company based in Hamilton, Lanarkshire covering both permanent and contract markets. They cover a variety of business sectors including Finance & Accountancy, Administration, Construction, Customer Service, Distribution, Engineering, Facilities Management, Information Technology, Logistics, Manufacturing, Production, Recruitment, Sales & Marketing and Warehouse.
Project Launched: May 2022
Aspirare Recruitment required a login system to clients to upload their CV to the website. In order to facilitate this, we installed a user-friendly software allowing customers to login and access their account online in an easy-to-use environment.
A directory was created to allow clients to search for jobs suitable to them. This ensures that users of the website can find what they need faster and more efficiently, meaning the path to applying or enquiring is even easier. The search can also be filtered by industry, location and contract type.
Aspirare Recruitment required a large amount of text information to be added to the website as they cover a wide variety of sectors across the recruitment market.
Branding your business
We decided to use of the colour orange in Aspirare Recruitment's branding to convey a sense friendliness and warmth. Orange is a commonly used colour for "call to action" buttons as it draws the users' attention. The monochrome tones of grey, black and white were used to add a professional, corporate feel. Furthermore, grey, black and white tones are easier to read against a contrasting background.
CMYK: 0% 36% 85% 4%
CMYK: 0% 29% 79% 3%
CMYK: 0% 0% 1% 56%
CMYK: 0% 0% 0% 0%
RGB: 255 255 255
CMYK: 73% 67% 65% 79%
Branding and identity
When creating the Aspirare Recruitment logo, one of our designers developed a few different concepts and presented them to the team to gauge an opinion, where upon it was decided that we would use the final logo design. This design was picked due to the use of arrows which can help to convey a brand's "direction," giving it a feeling of movement and energy, which works well with the past paced nature of the recruitment industry. Arrows are often associated with progress and aspiration which links perfectly with Aspirare's core business values and beliefs.
Aspirare - Final Logo Design
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We designed a new website for Aspirare Recruitment which is highly focused on functionality and professionalism, so both clients and candidates alike can express interest and upload CVs. The website was designed to allow new vacancies to be easily uploaded by the team at Aspirare as well as a search function for clients to discover various job roles suited to their specific skills and requirements.
Since launching the new Aspirare website, they have seen a vast traffic increase to the site as well as a surge in CV uploads and enquiries.