ECG Facilities Services was established in 1994 and provides M&E Maintenance nationwide to the commercial & industrial sectors, plus specialist services in Retail and Water Hygiene 24 hours a day, 7 days a week, 365 days a year.
Project Launched: May 2022
Investing in a professional design will undoubtedly improve your company’s image. This helps to establish a strong, memorable brand identity that consumers grow to know and trust. ECG wanted a design that could showcase their values and professionalism.
Having an FAQ page can be highly beneficial to your website. For example:
They give you an opportunity to improve your SEO, therefore enhancing your visibility in search engines
They save both you and your customer time by providing all answers in one place
They improve the user journey by addressing the needs of your customers
FAQs increase your levels of high-quality and relevant traffic
They improve site visit time and conversion rate
Keeping your website updated with relevant topics in your business or industry can enhance your customer’s trust and interest in your services. Furthermore, loyal customers will have a genuine interest in your news, therefore adding new content to your site on a frequent basis ensures that they will continue to return to the site.
Branding your business
We provided ECG Facilities Services with a variety of colour palettes which we felt suited their new brand direction and fit well with the company values, from these examples we then narrowed it down to 1 main colour and 2 standard grey and white tones. Orange is a commonly used colour for "call to action" buttons as it draws the users' attention. The monochrome tones of grey and white were used to add a feel of professionalism.
CMYK: 0% 57% 88% 7%
CMYK: 24% 16% 0% 76%
CMYK: 0% 0% 0% 0%
CMYK: 18% 11% 0% 65%
CMYK: 0% 0% 0% 4%
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ECG Facilities Services required a professional website that could display all the services they offer while maintaining accessibility and ease of use. To do this, we arranged all services into a dropdown menu so that users can easily locate what service they're looking for and how to get in touch with the team at ECG.
ECG Facilities Services receive a high volume of traffic and enquiries through their website. We continue to work with ECG to keep their website up-to-date with fresh, new content.