Happy Haggis Campervans.

With staycations still being a popular holiday choice, Happy Haggis Campervans is the perfect option to getaway, whether you’re exploring the stunning scenery Scotland has to offer or venturing further afield. Created in 2020, The Happy Haggis is a father and son owned campervans hire business, dedicated to providing their customers with an unforgettable experience in the comfort of a stylish and fully equipped VW Transporter campervan.

Project Launched: February 2021

Project elements

Deliverables.

The main function of the Happy Haggis website is to take bookings for campervans hires, our booking system accomodates the specific seasonal and booking restrictions requested by the client to allow the family business to easily manage incoming bookings around their heavy daily workload.

Branding your business

Colour Palette.

We wanted the colour palette to represent what you are likely to experience while hiring a Happy Haggis Campervan including the beautiful scenery of the Scottish Highlands hence the green and blue primary colours. We took colour samples from images the traditional Scottish delicacy, haggis which gave us our brown secondary colour below.

Primary Colour

HTML: #6675A7

CMYK: 67% 54% 12% 1%

RGB: 102/117/167

Primary Colour

HTML: #B4B23A

CMYK: 33% 20% 97% 1%

RGB: 5/48/103

Secondary Colour

HTML: #D4975E

CMYK: 16% 43% 71% 1%

RGB: 212/151/94

Background Tone

HTML: #FFFFFF

CMYK: 0% 0% 0% 0%

RGB: 255/255/255

Background Tone

HTML: #181818

CMYK: 73 67 65 79

RGB: 24/24/24

BRANDING AND IDENTITY

Logo Design.

Made In Scotland design team created a number of different logos to present to the client for feedback, and ultimately decided upon the haggis character because it felt more friendly and inviting to people of all ages. Furthermore, we developed an eye-catching wordmark that creates a fun and family-friendly brand identity.

The lettering of the wordmark was created using the Baby School typeface family. The haggis logo is to symbolise a tradition of Scotland. These variations allow the logo to be used effectively on smaller devices and icons e.g social media and mobile applications.

Happy Haggis Campervans - Final Logo Design

Hover or Tap each image.

Website Design.

Our team helped rebrand and redesign their website with a booking software to help digitally organise and facilitate their happy customers bookings. The sleek and fun design of the website was created with the intention of all visitors having a clear understanding of all their services such as: types of campers, pricing & availability, things to do, and reviews Happy Haggis had to offer.
Client Gains

Project Outcomes.

Since website and social media launch Happy Haggis Campervans have received a large amount of traffic and bookings all throughout the year. We continue to work with the client to design and develop marketing materials and social media graphics to promote further promotions and achievements.

Book your campervan trip with Happy Haggis Campervans using the link below and check out their awesome website.

Damian, Darren and Adam have done a fantastic job creating a brand identity for Happy Haggis Campers. A pleasure to work with from initial enquiry through to delivery, I cannot recommend the team enough. Delivering on a brand identity, website and van graphics, they can do it all - and I can't wait to see how this working relationship develops as time goes on.

Scott - Happy Haggis Campervans
17th | Aug | 2022

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