Oban Sea Tours.

Oban Sea Tours offer regular tours from the town of Oban, around the west coast of Scotland; which is renowned for its outstanding natural beauty. Their tour allows you to experience the scenic views of Oban Bay, the Islands of Mull, Kerrera and Lismore, in which you have a good chance of seeing a variety of wildlife including otters, dolphins and eagles.

Project Launched: JANUARY 2021

Project elements


Having a contact form on a website can be highly beneficial as it allows customers to directly contact the company with any queries or issues they may have which will strengthen client relationships.

Branding your business

Colour Palette.

Oban Sea Tours gradient is the main colour of the identity so it has the strongest presence on the brand, complemented with navy blue to create balance between the logotype and symbol. These colours provide flexibility when more contrast is needed e.g image watermarks, marketing materials and merchandise.

Primary Colour

HTML: #272C56

CMYK: 34% 46% 0% 0%

RGB: 263/37/89

Primary Colour


CMYK: 55% 49% 0% 66%

RGB: 39/44/86

Secondary Colour

HTML: #0670B4

CMYK: 97% 38% 0% 29%

RGB: 6/112/180

Background Tone


CMYK: 0% 0% 0% 0%

RGB: 255 255 255

Background Tone

HTML: #181818

CMYK: 73% 67% 65% 79%

RGB: 24/24/24

Branding and identity

Logo Design.

This logo, connecting wordmark (logotype) and figurative mark (symbol) has 2 variations, horizontal and vertical. the lettering is created using the Cocogoose typeface family. The symbol represents McCaig's tower with a sailboat at the entrance to the landmark. These variations allow the logo to be used effectively on smaller devices and icons e.g social media and mobile applications.

Oban Sea Tours - Final Logo Design

Hover or Tap each image

Website Design.

The aim of Oban Sea Tours is to promote the local scenery, landmarks and natural history around the local area and tour routes. Our web solution makes use of the customers and client's wonderful photography of wildlife which can be seen whilst on the boat or surrounding islands. We incorporated some epic drone footage taken over the famous Oban landmark McCaigs tower which pans out to show visuals of the Oban harbour and stunning surrounding landscape. The site is integrated with a 3rd party booking system to keep all the clients tour businesses within one application making bookings very easy to manage. The website also features frequently asked questions, tour information, wildlife sightings, opening times, landmarks and company story.
Client Gains

Project Outcomes.

Oban Sea Tours’ website continues to flourish since its inception in 2019. The client receives daily bookings and enquiries through the website contact forms with a steady rate of new customer traffic visiting the website. The companies, new branding, and modern website, position them way ahead of the competition compared to other tour operators in Oban.

Made In Scotland were helpful and professional throughout the whole process of creating our branding and website. We are very happy with the final product and thank you to Adam, Darren and the whole Made In Scotland team for all their help and guidance. I would highly recommend Made In Scotland to anyone looking for a new website. Thank you again to the Made In Scotland team.

Zena - Oban Sea Tours
10th | May | 2019

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