You Can Group.
www.you-can-group.com
You Can Group provides a professional service to their clients offering expertise in project performance management. Our client has over 20 years experience in business and project management coaching entailing high profile project recoveries and a genuine passion for project enhancement and delivery for clients and their customers. The business operates globally working with small to large organisations with focus on improving the development of individuals.
Project Launched: April 2021
Project elements
Deliverables.
Quite often when a client comes to us they will already have a logo in place for their business but may not have a vector version of the file, we take your jpg/png logo and recreate it using Illustrator allowing us to make your logo scalable to any size for online and print usage. We provide you with all your new vector logo files which can be used on any major print supplier to create merchandise, apparel, uniforms and promotional materials to support your business.
Branding your business
Colour Palette.
We worked with the already existing colour scheme from You Can Group's logo and added a few neutral colours to balance out the website content and accents, With the website being a dark theme we payed close attention to make sure the text content was of adequete sizing and thickness to be easily readable for all users. We replicated this colour palette across all of You Can Group's branded marketing materials and stationery to create a consistant professional digital identity across the whole organisation.
Primary Colour
HTML: #8EC2E8
CMYK: 42% 11% 0% 0%
RGB: 142/194/232
Background Tone
HTML: #FFFFFF
CMYK: 0% 0% 0% 0%
RGB: 255 255 255
BACKGROUND TONE
HTML: #56575b
CMYK: 65% 57% 32% 22%
RGB: 85/87/91
Website Design.
After our virtual discovery sessions with the client via Zoom we had a good idea in which direction to follow in order to keep the website minimalistic and simplistic. Our designer wished to convey the business's to-the-point approach to project management and coaching within the structure of the pages, keeping all the content in nice easy to read bitesize chunks and utilising effective UI design to remove the need for images except for on profile pages.
Project Outcomes.
Upon completion of this project we received many messages praising the visual appearance of the You Can Group website. The client provided a very generous review of our development process, professionalism and creativity which in our line of work is the icing on the cake.
Made in Scotland would like to again thank You Can Group for their business and referrals following the completion of this project. We hope to work with the You Can Group in the future the further develop their branding and digital image.
