We recently redesigned an E-commerce website for our client Your Face Aesthetics (www.yourfaceaesthetics.co.uk). Their previous website design was visually appealing but required a whole new shop design and structure layout in order to maintain optimum customer experience levels and achieve online sales goals. Below we have listed a number of advantages that can be implemented into your own business site to help improve customer engagement and sales.
Efficient User Experience
Research shows that designing web applications with user experience in mind can have a massive impact on your return on investment. On the surface it really is very simple, give your users a great experience if you want to be rewarded with sales and trust, but what exactly is user experience?
In our opinion, a great user experience in our industry is a website that meets all the needs of the consumer without any effort on their part e.g the customer is not endlessly searching product lists to find what they need when implementing a simple search or filter system could reduce this browsing time drastically whilst satisfying the customer’s needs.
Product Visibility
It is imperitive that your products are displayed clearly and supplied with detailed descriptions. Your text content around your products are what search engines pick up on and rank in order of uniqueness and relevance to your website content. Our in house team have extensive experience in writing SEO friendly content to keep your products and services ranking as high as possible whilst utilising accessible friendly language and tone to keep your customers informed and engaged. On top of this we can provide you with templated adobe files so you can easily update your own promotional images and special offers meaning you don’t have to rely on 3rd party assistance everytime you want to change an offer.
Optimised Cart and Checkout
Optimising your cart and checkout page is a sure fire way to reduce customer drop-offs and abandoned carts. Through market research we know that removing things like hidden charges and increasing payment & delivery options can have major positive effects on how customers perceive your business online and assist in convincing the user to return to do business again and again. Our designers take careful consideration when styling your cart and checkout pages to ensure all information is clearly readable and no errors are present when filling out checkout forms. Should you wish to evaluate your own website for accessibility and SEO rankings please get in touch here.
Performance Testing
Like everything digital there is a fine balance between visually appealing design layouts and the performance of your website. Our team are highly experienced in creating effective web solutions that retain a very high standard of presentation whilst still performing way above current performance standards. As a common rule of thumb your website on a mobile connection should return loaded pages in a maximum of 2 seconds! if your site is lagging behind the curve then it may be time to think about optimising your pages and content, but don’t worry we can help you get started right now! Simply drop your website URL into our free performance test and a member of our team will be in touch to discuss and present your performance results.
Not selling online yet?
The internet is a very powerful selling platform and every single day millions of users are searching to find specific products and services local to their location. Studies show that online sales are still increasing year on year and is now seen as the most convenient way to present and sell your products to the masses at any time of day. Shop websites also offer a range of ways to market your products through 3rd party advertisement platforms and pay-per-click Google Ads which can be intergrated into your existing CRM to manage stock control and mail campaigns. Many of our current clients benefit mostly from our in house design team who can create visually engaging promotional graphics that have been proven to return great results across social media and shop landing pages. Interested in selling your products online but not sure where to start? Talk to us today and we will arrange a chat.
