The rise of social media marketing

Nowadays companies have grown to learn that social media can be one of the best ways in marketing their products and services online. Many large organisations have worked on growing their audience and reach across these social platforms in order to effectively market their goods and offerings.


The recent rise in the use of social media by companies is largely down to the convenience to the end-user. The majority of people have their smartphones with them. Whether it’s work, school or social gatherings. A large majority of those people operate on at least one Social Media source. With easy access to Facebook, Twitter, Instagram and many more, it is key to companies to advertise their business across as many of these platforms as possible. Social media offers businesses a free marketing channel to users. You can broadcast offerings, success stories and stay on-trend with the latest movements in your industry. On top of this, paid advertising is also available on the majority of these platforms in particular Facebook. This allows you to target your posts/ads into specific audiences. You can set these up using a variety of interests, demographics and locations.


In recent years, social media marketing has experienced a significant rise in popularity and importance. With the widespread use of social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, businesses of all sizes are leveraging these platforms to promote their products and services, build brand awareness, and engage with their target audience. Social media provides businesses with an opportunity to connect with their customers on a more personal level, which can lead to increased brand loyalty and customer retention. It also allows for highly targeted advertising, with the ability to reach specific demographics and interests. As social media continues to play an increasingly important role in people’s daily lives, it’s clear that this type of marketing will remain a critical component of any successful marketing strategy.

Are you interested in growing your social platforms? Our social media marketing expert could help you grow your online presence. Get in touch today to see how we could help you.

Other articles.

The Advantages of Redesigning Your WordPress Shop

Research shows that designing web applications with user experience in mind can have a massive impact on your return on investment. On the surface it

What is SEO? Why is it important?

Search engines are the primary method for navigating the internet for almost every business – from service providers to products & information.

Important Factors Concerning the Usability of Your Website

Having a website that is visually appealing is incredibly important. It gives the user an insight into the business, gives them a sense of credibility

Glasgow Kiltwalk 2019 – Spirit Aid

Made In Scotland were delighted to take part in what was a record breaking KiltWalk for 2019. With around 13,000 walkers taking part in this

Lanarkshire Business Events Go Digital

The team at Made In Scotland are delighted and proud to announce we have successfully secured the contract for the Lanarkshire Business Events website!

Start Your Project

Speak to our expert team today and find out how we can help your business get online quickly to gain new customers and a wider audience.

A privacy reminder from
Made In Scotland

In accordance with the current data protection laws, please take a minute to review the term & conditions for using our services. Our terms describe how we use data and the options available to you.