What is SEO? Why is it important?
Search engines are the primary method for navigating the internet for almost every business – from service providers to products & information.
Top elements of a successful landing page
Landing pages serve many purposes, and outstanding website design is essential in order to have the best landing pages, even if they ultimately appear quite simple. With your landing page, you’re trying to entice a visitor to click through to a specific page, make a purchase online, leave their details for an email or phone follow-up, or provide feedback. Some companies use multiple landing pages, each designed to impress those who arrive through search engine results, social media, or any other channel. Having multiple landing pages on your website will allow you to tailor your message to different users.
Why should you choose a WordPress website for your business?
People will often ask, why should I use WordPress? Is my old site not good enough? Why do I need to switch to a WordPress Website? If you’re asking these questions, then you’ve come to the right place. Made in Scotland have compiled a few reasons why in the modern day it is essential to use WordPress, what ways you can use WordPress and also what other companies is using WordPress. People make the mistake of labelling WordPress as just a blogging platform. Although true in the past, WordPress has since evolved into an accomplished content management system (CMS). Whilst WordPress can be used to create a simple blog, it now allows you to create fully functional websites and mobile applications.
5 things on your website that are killing online conversions
When you have plenty of traffic coming to your website but the visitors are not converting, it can be very frustrating. There are many reasons why this may be happening but rather than spending days reviewing analytics and testing features, here is a list of 6 things that could be killing online conversions on your website. A lot of these factors are also important for SEO and performance purposes as well.
I want to buy online, but how do I know a website is secure?
I’m sure that we have all been on a website before that has a badge with “trusted” written on it at the bottom of the screen. But, what does that badge actually mean? For a website to be truly secured, it needs to be virus and malware free and encrypted so that it protects all of your personal, financial and medical information from being stolen.
The Importance of Colour in Website Design
Choosing an appropriate colour combination in the website design process is considered one of the most important (yet often overlooked) elements in creating a successful website. Psychologists have revealed that people are susceptible on a subconscious level to colour impressions and that over 60% of acceptance or rejection of a website is tied to this very fact.
The Rapid Growth of Mobile Marketing in 2018
In the UK alone, there are now 80 million mobile phones. And, according to the reports of one of the UK’s leading SMS marketing platforms, Textlocal, 37 million consumers have chosen to receive SMS as their preferred choice of incoming notifications from businesses.
Funding Your Website Build and How to Apply for Funding
Funding for a website is possible if you are a business owner looking to launch a new product or a service. You can also receive one to improve the design of existing products or services. Under certain criteria, you may be eligible to receive funding for a website grant.
Website Benefits for small to medium-sized businesses?
Your business information is available online 24/7, and having a website is an effective marketing tool that is an easy and fast way let people know what your business is; without a worker sits next to the phone and answering questions.
Having a website will give your business credibility because nowadays, more and more people are turning to the internet to search for services and products. If you do not have a website, they will likely land on your competitors who have websites, and end up buying their services or products.
Instead of promoting your services and products in the local newspaper, it is much better to have a website built that can last for years. For most websites, it will cost around 2-3k to have it built; but through the time you will see a return on your investment.
A website is a very good and effective sales tool that doesn’t require much work. Once it is launched, people can go to your website and decide to buy your services or products, without wasting either party’s time. It really is a time-saving way of distributing information to your customers’.
A website can be accessed from anywhere at any time, which means your business will no longer be a local business; it will become a worldwide business. Your services or products will have more exposures, which could potentially lead to new business.
A website is no longer an optional investment to have; it is necessary. Nowadays, people expect every business to have some sort of online presence. Having a website can build such online authority, that gives people a sense of security or signal that your business is legit.
It is one of the very few tools that can self-promote itself 24/7. If your services or products that are truly interested or unique, News media will notice and check out your website, and broadcast your services or products free. How awesome is that!
Important Factors Concerning the Usability of Your Website
Having a website that is visually appealing is incredibly important. It gives the user an insight into the business, gives them a sense of credibility and helps to both establish and cement your brand.
This makes your business more recognisable and in turn, helps to build a sense of trust. The usability of your website, however, is equally important and it is what marks the difference between a user staying on your website and quickly jumping ship. There are many variables to consider to ensure that your website is well rounded and ticks all of the boxes. Here are a few that we believe to be crucial: