Combining Colours and Web Design

The art of combining colours is a field that is useful not only in the work of a web designer, graphic artist or photographer but also in everyday life – when arranging home interior design or choosing what to wear in the morning. Let’s start with a handful of theories: The colour wheel. What is this? This is the most famous attribute of many graphic designers. This is where everything starts. Thanks to it, we can easily find colours that contrast or harmonize with each other. The circle consists of 6 basic colours: red, orange, yellow, green, blue and purple. In addition, there are also side colours created by mixing the neighbouring ones.

How to use colour wheels when designing websites

We combine complementary colours, i.e. those that lie opposite each other on the colour wheel. Their combination is based on contrast, so they are strong and expressive combinations that should be used with caution and having good facilities in the form of design and relevant content. Then, we can also combine adjacent colours, i.e. they will be related colours or those that come from the same colour – they will be located within the same strip. Such connections will be calm, classic and pleasing to the eye – but keep in mind that an excess of such colour selection can lead to the website falling out pale and bland.

When designing a website in this way, you should first remember the psychology of given colours and their significance. As well as the meaning of the brand sign/logo and the strategy the company wants to represent. What is equally important is the number of colours. Gone are the days when absolutely all the colours of the rainbow were used. Let’s try to limit the number of colours to a maximum of three. It would be good if one colour was the dominant colour (present on 70% of the designed surface), and the other two complementary (20% of the surface) and the colour, for example, contrasting to the first two (10 % of the area). Such a distribution of proportions will also give an optical whole while maintaining the right shades and colour saturation, we will guarantee the extraordinary look and character of the website.

Our experts at Made In Scotland can advise you on the best colour scheme to use for your website. Get in touch today for more information.

Other articles.

Top elements of a successful landing page

Landing pages serve many purposes, and outstanding website design is essential in order to have the best landing pages, even if they ultimately appear quite simple. With

Wind in Your Sails: Get Blown Away by Our Digital Marketing Services!

According to a report by the Oil & Gas Technology Centre (OGTC), digital technology is expected to drive a major transformation in the energy, oil

AI: Advantages and Disadvantages

Artificial Intelligence (AI) is transforming the way digital marketing is done. With AI-powered tools and algorithms, marketers can now automate many of the tedious and

Scotland Road Trip – Part 3.

To kick off the final day of our tour, we headed to Stonehaven to see the dramatic sights of Dunnottar Castle which dates all the

Benefits of social media marketing.

In recent years, using social media for marketing has become undoubtedly beneficial for businesses. The ability to have immediate interaction with customers, gain feedback, create

Start Your Project

Speak to our expert team today and find out how we can help your business get online quickly to gain new customers and a wider audience.

A privacy reminder from
Made In Scotland

In accordance with the current data protection laws, please take a minute to review the term & conditions for using our services. Our terms describe how we use data and the options available to you.