Aurelian Insurance.
Aurelian Insurance Brokers is an insurance company based in Scotland, offering a variety of services across the UK. They have 20 years of experience in all aspects of commercial insurance ranging from SMEs to corporate risks and pride themselves on having a personal approach.
Project Launched: JULY 2022
Branding your business
Colour Palette.
The logo and website incorporates blue colours which represent stability and trust, often used in branding for banks and healthcare. Furthermore, the word Aurelian comes from the Latin word Aurehanus, meaning gold or golden, hence the use of the warm, yellow accent colour.
PRIMARY COLOUR
HTML: #1C427E
CMYK: 78% 48% 0% 51%
RGB: 28/66/126
SECONDARY COLOUR
HTML: #4B649F
CMYK: 53% 37% 0% 38%
RGB: 75/100/159
ACCENT COLOUR
HTML: #FDC938
CMYK: 16% 43% 71% 1%
RGB: 253/201/56
BACKGROUND TONE
HTML: #FFFFFF
CMYK: 0% 0% 0% 0%
RGB: 255/255/255
BACKGROUND TONE
HTML: #F5F5F5
CMYK: 0% 0% 0% 4%
RGB: 245/245/245
BRANDING AND IDENTITY
Logo Design.
Following on from the branding and logo design for Aurelian, we were tasked with creating business cards and a presentation folder using the new branding. We ensured to reflect the newly created brand identity throughout the marketing materials.
We worked with Aurelian Insurance to design their new logo and branding. We developed a variety of concepts for the client to choose from, each using the same colours. However, they settled upon a logo featuring simple text and a laurel leaf crest, similar to the crown of a Roman Emperor which relates to the former Roman emperor, Aurelian.
Aurelian Insurance - Final Logo DesigN
Professional design and development
Website Design.
Aurelian Insurance were looking for a modern, dynamic, responsive, and creative design for a one page website that would include the most important elements of their business. To do this, we used the navigation bar as anchor links which take you straight to each section of the page, allowing a better experience for the end user.
We ensured to reflect the newly created brand identity throughout the website to establish a consistent look. Furthermore, we used suitable, high-quality stock imagery across the home page which relates well with the business.
The client wanted the main business sectors they work with to be clearly featured on the page so we ensured to include this along with corresponding icons to make it appealing to the end user.
STAY IN TOUCH WITH CUSTOMERS
Contact Form.
Contact forms are useful to have on a website as they direct user enquiries to email and storage on the site, allowing the company to respond to any queries or issues users may have which will strengthen client relationships.
CONTENT CREATION
Copywriting.
Copywriting can save you and your employees time, offer quality content for your audience and you can enjoy stress-free optimisation of your website. We carried out copywriting/content editing for the Aurelian Insurance website to prepare text for web use relating to services and information about the business.
Project Outcomes.
Since launching their website, Aurelian Insurance has had good user traffic and enquiries to the business through the website. This has helped boost the amount of users and engagement to the website.
- Branding
- Web Design
- Web Development
- Print Design