Hamilton Our Town.
The goal of Hamilton Our Town (Business Improvement District) is to bring together the local community with the local businesses to create a better environment and boost the economy of the Hamilton area. The BID aims to improve both the appeal and attractiveness of the town centre, which is achieved through the concerted efforts of the people of Hamilton, including its business owners, those who work in or visit the town and organisations with connections to the town.
Project Launched: MAY 2021
Project elements
Deliverables.
Hamilton Business Improvement District approached made in Scotland to discuss a full digital identity upgrade with new branding, website build and social media management. Hamilton BID wanted to provide means of interaction for the businesses within the BID area, and customers of the town, and to provide access to promotions, events and information within Hamilton BID area.
BRANDING AND IDENTITY
Logo Design.
Our goal when creating the new logo for Hamilton Business Improvement District was to design an appropriate, simple, and memorable shape that will be modern and timeless. Through research of Hamilton, we created a variety of designs using the concept of the old Hamilton Coat of Arms and the colour palette which refers to this historic symbol. After client feedback we designed a unique symbol which includes a shield with a flower of cinquefoil and the letter H inside. The logo could appear in two variations, with the full name of the city or with the letter H alone, which is a perfect version for social media.
Hamilton BID - Logo Measurements
Hamilton BID - Final Logo Design
Website Design.
The website was a key tool in boosting the economy of the Hamilton area and our uniquely designed website offered a seamless browsing experience for users looking to connect with businesses in the Hamilton area. A key aim for the new website for the Hamilton BID was to appear not only as a business directory but instead give visitors the latest news, events and ongoings within the town centre.
Branding your business
Colour Palette.
On research of the Hamilton coat of arms we discovered a few variations, however the primary colour was consistently red with variations including white, black, blue, and yellow. We provided Hamilton BID with a variation of logos incorporating all these colours, finally choosing simplicity with just red, black and white. Throughout the website we have included the yellow and blue tones as supporting colours.
Primary Colour
HTML: #D72C0E
CMYK: 0% 80% 93% 16%
RGB: 215/44/14
SECONDARY COLOUR
HTML: #19130F
CMYK: 0% 24% 40% 90%
RGB: 25/19/15
Background Tone
HTML: #FFFFFF
CMYK: 0% 0% 0% 0%
RGB: 255/255/255
Support Colour
HTML: #E6D65E
CMYK: 0% 7% 59% 10%
RGB: 230/214/94
SUPPORT COLOUR
HTML: #7D91D0
CMYK: 40% 30% 0% 18%
RGB: 125/145/208
Project elements
Social media & photography.
We created a new brand identity for Hamilton BID and have taken over full management of all social media channels and online marketing to promote the businesses and events taking place withing the BID area. They wanted daily social media posts that encourages viewers to visit the business of Hamilton and shop local. To keep content up to date our photographer visits the BID area businesses on a weekly basis to photograph any new products/offers and chat about the business’s current promotional needs. Our photographer also attends the seasonal markets to capture the event with still imagery and video to promote future markets.
Project Outcomes.
Since the website launch and social media takeover Hamilton Business Improvement District have seen significant traffic growth and newsletter sign ups. Within a 6-month period 1.8 million people have been reached on their digital channels with 1.3k website visits on average per month. 90 business are using the photography / digital marketing scheme and 11k customers have signed up to the Hamilton Business Improvement District mailing list.