Project Launched: MAY 2021
Hamilton Business Improvement District approached made in Scotland to discuss a full digital identity upgrade with new branding, website build and social media management. Hamilton BID wanted to provide means of interaction for the businesses within the BID area, and customers of the town, and to provide access to promotions, events and information within Hamilton BID area.
Our goal when creating the new logo for Hamilton Business Improvement District was to design an appropriate, simple, and memorable shape that will be modern and timeless. Through research of Hamilton, we created a variety of designs using the concept of the old Hamilton Coat of Arms and the colour palette which refers to this historic symbol. After client feedback we designed a unique symbol which includes a shield with a flower of cinquefoil and the letter H inside. The logo could appear in two variations, with the full name of the city or with the letter H alone, which is a perfect version for social media.
Hamilton BID - Logo Measurements
Hamilton BID - Final Logo Design
Since the website launch and social media takeover Hamilton Business Improvement District have seen significant traffic growth and newsletter sign ups. Within a 6-month period 1.8 million people have been reached on their digital channels with 1.3k website visits on average per month. 90 business are using the photography / digital marketing scheme and 11k customers have signed up to the Hamilton Business Improvement District mailing list.