During the design process, some already established companies wish to keep aspects of their branding rather than a complete overhaul which was the case for this client. They had an adorable cow mascot – Penny – who they couldn’t bare to completely part with, so instead, one of our designers adapted it to a simple, modern version although the original still features on the website.

Pennygown Holiday Park asked us to design a new logo and branding. They wanted to keep the highland cow cartoon from their previous logo, as this represents the local wildlife in the Isle of Mull, so we adapted it to a modern, minimalistic version of this.