Pennygown Holiday Park

Pennygown Holiday Park is a caravan and campsite based on the Isle of Mull. Outstanding scenery is to be enjoyed by all at Pennygown, as the park is positioned centrally on the island, a stunning location for camping, glamping, caravanning and touring in the wild West coast of Scotland.

Project Launched: August 2022

Project elements


Rather than developing a booking system for the website, the client wanted to integrate their existing booking system in order to simplify the booking process for users.

Branding your business

Colour Palette.

Pennygown decided to keep their existing brand colours, with the red tones representing the animals and wildlife you may find while staying at Pennygown Holiday Park and the blue tones representing the surrounding sea.

Primary Colour

HTML: #E94A56

CMYK: 0% 68% 63% 9%

RGB: 233/74/86

Primary Colour

HTML: #08516F

CMYK: 93% 27% 0% 56%

RGB: 8/81/111

Secondary Colour

HTML: #AE5662

CMYK: 0% 51% 44% 32%

RGB: 174/86/98


HTML: #6D576B

CMYK: 0% 20% 2% 57%

RGB: 109/87/107

Background Tone


CMYK: 0% 0% 0% 0%

RGB: 255/255/255

Branding and identity

Logo Design.

Pennygown Holiday Park asked us to design a new logo and branding. They wanted to keep the highland cow cartoon from their previous logo, as this represents the local wildlife in the Isle of Mull, so we adapted it to a modern, minimalistic version of this.

Pennygown - Final Logo Design

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Web design.

We were tasked with building a new website for Pennygown Holiday Park to promote their services. Although it was important for their site to look fun and modern, it also had to be easy to use as it includes a considerable amount of functionality such as contact forms.

pennygown wireframe pennygown concept
Client Gains

Project Outcomes.

Pennygown Holiday Park was looking to implement a re-design of their website with a more modern and user-friendly look, giving a simple browsing experience ensuring users can easily book via the site.

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Sarah Grant - SAIA
2nd | May | 2022

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