Scottish Attachment in Action.

Scottish Attachment in Action are a passionate and committed group of people determined to raise awareness of attachment theory and its implications for policy, practice, families, and communities. They met for the first time in 2006 and became a national registered charity in 2015 with a Board of Trustees consisting of practitioners, parents and carers that represent our mission that ‘Attachment Matters for All.’ Today, Scottish Attachment in Action continues to provide information, resources, training, and research in attachment across the lifespan and society.

Project Launched: May 2022

Project elements

Deliverables.

Scottish Attachment in Action approached Made in Scotland to discuss the development of a fresh new website and digital identity package that reflects the organisation’s values while remaining accessible to everyone. SAIA has a large archive of useful resources which they wanted to make more accessible to everyone online. In order to facilitate this, we created a user-friendly database allowing the SAIA team to update their own resources and manage online content in an easy-to-use environment. This is a common request we get when discussing any new website project with clients as more and more businesses are choosing to store their files online to create a paper-free environment and allow easy access to documents for all team members.

Branding your business

Colour Palette.

We provided SAIA a variety of colour palettes which we felt suited their new brand direction and fit well with the company values, from these examples we then narrowed it down to 3 main colours and 2 standard black & white tones. These colours were then wrapped around our website concepts to provide examples in a real world scenario and also demonstrate how these can be applied to illustrations on the site to maintain a uniform look throughout. As always we provide detailed information to our clients on how to effectively use these colour schemes in our branding guides.

Primary Colour

HTML: #AF8FE3

CMYK: 34% 46% 0% 0%

RGB: 263/37/89

Primary Colour

HTML: #053067

CMYK: 100% 89% 32% 22%

RGB: 5/48/103

Secondary Colour

HTML: #A4DBD6

CMYK: 24% 0% 18% 0%

RGB: 164/219/214

Background Tone

HTML: #FFFFFF

CMYK: 0% 0% 0% 0%

RGB: 255 255 255

Background Tone

HTML: #181818

CMYK: 73% 67% 65% 79%

RGB: 24/24/24

Branding and identity

Logo Design.

With any logo design we firstly do a bit of research around the subject before diving in to the sketchbook and creating concepts. We provided the client with a number of different logo mockups based on initial discussions and the values of the organisation. Each logo was presented seperately with a supporting icon/logo mark which was then presented internally within the organisation to gain a wide variety of feedback from all SAIA'S board members. The majority of the feedback received had favoured one logo in particular which we further developed and refined into a unique logo mark for the organisation which encopasses their modern approach to helping and educating others.

SAIA - Final Logo Design

Hover or Tap each image.

Website Design.

Communication is a big part of our development process, as such we arranged fornightly virtual meetings to provide progress reports to the client and gather all important feedback on specific areas of design, illustration, iconography and content. We went through a discovery process to decide with the client which illustrations would be most suitable to convey their message, and decided upon a flat more family friendly style which uses the brand colour scheme rather than heavier 3D rendered images.
Client Gains

Project Outcomes.

Since the new Scottish Attachment in Action website went live they have seen a vast increase in user traffic and customer newsletter sign ups and engagement. This has helped boost the amount of users and organisations that subscribe to the clients monthly/annual memberships. We continue to work with SAIA and are hard at work currently developing an interactive E-learning platform that will be used to share their wealth of knowledge around attachment relationships and other topics.

Our team love to work on projects that help others in need using our design talents to increase interest in organisations that educate others on complex social subjects.

Thank you again to Scottish Attachment in Action for the opportunity to work with you.

Working with the Made in Scotland team has been an absolute pleasure. Darren and Adam provided great expertise, advice and knowledge in a supportive, patient, person-centered way – could not recommend them enough. We are delighted with our website – great customer service and high quality work!

Sarah Grant - SAIA
2nd | May | 2022

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