Scottish Institute for Policing Research

Scottish Institute for Policing Research (SIPR) is a collaboration between Police Scotland, the Scottish Police Authority, and 14 Scottish universities established to carry out high quality, independent research and to make evidence-based contributions to policing policy and practice.

Project Launched: Feb 2022

Project elements

Deliverables.​

Scottish Institute for Policing Research approached Made in Scotland to discuss the development of a fresh new website and digital identity package that reflects the organisation’s values while remaining accessible to everyone. SIPR has a large archive of useful resources which they wanted to make more accessible to everyone online. In order to facilitate this, we created a user-friendly database allowing the SIPR team to update their own resources and manage online content in an easy-to-use environment. This is a common request we get when discussing any new website project with clients as more and more businesses are choosing to store their files online to create a paper-free environment and allow easy access to documents for all team members.

Branding your business

Colour Palette.

We provided SIPR with a variety of colour palettes which we felt suited their new brand direction and fit well with the company values, from these examples we then narrowed it down to 2 main colours, 2 standard white tones and a black tone. The blue primary colour was used to provide a sense of stability and trust which is fundamental to SIPR's brand values. Blue is often used by banks and healthcare companies. The black and white tones are used to create a professional corporate feel.

PRIMARY COLOUR

HTML: #00647D

CMYK: 24% 16% 0% 76%

RGB: 47/52/62

SECONDARY COLOUR

HTML: #00C389

CMYK: 0% 57% 88% 7%

RGB: 236/102/28

BACKGROUND COLOUR

HTML: #FFFFFF

CMYK: 0% 0% 0% 0%

RGB: 255/255/255

ACCENT COLOUR

HTML: #F0F0F0

CMYK: 0% 0% 0% 6%

RGB: 240/240/240

TYPEFACE COLOUR

HTML: #000000

CMYK: 0%0% 0% 100%

RGB: 0/0/0

Branding and identity

Logo Design.

The logo was designed with the idea of policing in mind, therefore, we incorporated Sillitoe tartan which is the nickname given to the distinctive black and white chequered pattern which was originally associated with the police in Scotland. We created several different versions of the logo in different layouts and colours.

SIPR - Final Logo Design

Hover or Tap each image.

Website Design.

SIPR required a professional, informative website that explained who they are and what resources they offer. The site features a variety of sections including useful resources, latest news and events. We wanted to keep the website clean and minimalistic to provide a professional feel. This also allows the text to stand out and be clear to the user.
Client Gains

Project Outcomes.

Since the new Scottish Institute for Policing Research website went live they have seen a vast increase in user traffic. This has helped boost the amount of users and engagement to the website. We continue to work with SIPR in maintaining their website and providing updates where required.

Thank you again to Scottish Institute for Policing Research for the opportunity to work with you.

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