Scottish Institute for Policing Research.
Scottish Institute for Policing Research (SIPR) is a collaboration between Police Scotland, the Scottish Police Authority, and 14 Scottish universities established to carry out high quality, independent research and to make evidence-based contributions to policing policy and practice.
Project Launched: JANUARY 2021
Branding your business
Colour Palette.
We provided SIPR with a variety of colour palettes which we felt suited their new brand direction and fit well with the company values, from these examples we then narrowed it down to 2 main colours, 2 standard white tones and a black tone. The blue primary colour was used to provide a sense of stability and trust which is fundamental to SIPR’s brand values. Blue is often used by banks and healthcare companies. The black and white tones are used to create a professional corporate feel.
PRIMARY COLOUR
HTML: #00647D
CMYK: 24% 16% 0% 76%
RGB: 47/52/62
SECONDARY COLOUR
HTML: #00C389
CMYK: 0% 57% 88% 7%
RGB: 236/102/28
BACKGROUND COLOUR
HTML: #FFFFFF
CMYK: 0% 0% 0% 0%
RGB: 255/255/255
ACCENT COLOUR
HTML: #F0F0F0
CMYK: 0% 0% 0% 6%
RGB: 240/240/240
TYPEFACE COLOUR
HTML: #000000
CMYK: 0%0% 0% 100%
RGB: 0/0/0
attributes and credentials
Digital Identity.
Scottish Institute for Policing Research approached Made in Scotland to discuss the development of a fresh new website and digital identity package that reflects the organisation’s values while remaining accessible to everyone. SIPR has a large archive of useful resources which they wanted to make more accessible to everyone online. In order to facilitate this, we created a user-friendly database allowing the SIPR team to update their own resources and manage online content in an easy-to-use environment. This is a common request we get when discussing any new website project with clients as more and more businesses are choosing to store their files online to create a paper-free environment and allow easy access to documents for all team members.
BRANDING AND IDENTITY
Logo Design.
The logo was designed with the idea of policing in mind, therefore, we incorporated Sillitoe tartan which is the nickname given to the distinctive black and white chequered pattern which was originally associated with the police in Scotland. We created several different versions of the logo in different layouts and colours.
SIPR - Final Logo DesigN
Professional design and development
Website Design.
SIPR required a professional, informative website that explained who they are and what resources they offer. The site features a variety of sections including useful resources, latest news and events. We wanted to keep the website clean and minimalistic to provide a professional feel. This also allows the text to stand out and be clear to the user.
BRANDING AND IDENTITY
News Articles.
Keeping your website updated with relevant topics in your business or industry can enhance your customer’s trust and interest in your services, and will help you become a trustworthy, reliable source. Loyal customers will have a genuine interest in your news, therefore adding new content to your site on a frequent basis ensures that they will continue to return to the site.
Be Unique
Search Function.
Scottish Institute for Policing Research required a search function on their website to make the process of finding a particular piece of information much easier for the end user. This is beneficial as users appreciate quick and convenient ways of finding information and will likely return to the website if it has good functionality.
Project Outcomes.
Since the new Scottish Institute for Policing Research website went live they have seen a vast increase in user traffic. This has helped boost the amount of users and engagement to the website. We continue to work with SIPR in maintaining their website and providing updates where required.
Thank you again to Scottish Institute for Policing Research for the opportunity to work with you.
- Branding
- Web Design
- Web Development
- Resource Database