How to utilise hashtags within your social media strategy.
Hashtags help categorise your posts, allow users to join a trend, and also allow you to engage with an audience. They are an excellent way to drive traffic to your social media platforms and by adding hashtags into your social media posts, they can help increase your following and engagement.
Schema markup can help with your SEO.
Let’s dive into what schema markup is, Schema is a form of microdata that is used to enhance descriptions in the search results. This essentially makes the descriptions more appealing to the user when searching on Google and can help the user easily see ratings or sections of the site.
Instagram reels
Reel’s is a fairly new feature to Instagram, that allows you to create and share 15-second videos on your feed. With the rise in TikTok this is a great move from Instagram, digital media is ever changing and this type of “snackable” content is becoming more and more popular.
Staycations are the new vacations.
With the recent updates on Coronavirus restrictions for Scotland detailing from the 26th of April 2021, travel restrictions around Scotland are being eased. This is the perfect time to start booking your staycation.
Benefits of social media marketing.
In recent years, using social media for marketing has become undoubtedly beneficial for businesses. The ability to have immediate interaction with customers, gain feedback, create social campaigns, and keep up to date on the recent trends are all major contributors to today’s popularity of online marketing. Read on to learn some social media marketing tips.
Happy St Andrew’s Day
St Andrew is the patron saint of Scotland and has a long history of veneration there. The cult of St Andrew was established on the east coast at Kilrymont by the Pictish kings as early as the eighth century. St Andrew has been celebrated in Scotland for over a thousand years, with feasts being held in his honour as far back as the year 1000 AD. However, it wasn’t until 1320, when Scotland’s independence was declared with the signing of The Declaration of Arbroath, that he officially became Scotland’s patron saint.
Happy Thanksgiving from Made in Scotland
A careful examination of a map of the United States can reveal the pattern of settlement and Scottish influence there. There are at least 8 places called Scotland, eight called Edinburgh, and many known as Aberdeen, Glasgow’s, and other names familiar from a map of Scotland. These places were clearly named for, or by, Scottish settlers and immigrants. The Presbyterian church, brought to the US by Scottish settlers, now has an American community.
The Importance of E-Commerce Post COVID-19.
In light of the current situation we find ourselves in, the popularity and indeed the importance of e-commerce has exploded.
Responsive Web Design
What makes your website stand out? Graphics? Design? Content? Interactivity? It could be argued all, but none of these components will be consistent if the website is not responsive. More than 50% of users browse websites on smartphones and around 40% on a desktop which is why it is vital your website caters for every device.
Ten reasons why your business should have a website
The average time people spend on the Internet is about 6 hours a day browsing websites and social media. So, can you afford not to have a website when running a business? Below are the reasons why your company should have its own website.